Work Experience
Wholesale Graphic Designer –
Paula’s Choice Skincare
Unilever, Seattle, WA
February 2024-Present
Designed and executed graphic strategies for visual merchandising, and event marketing collateral. Collaborated closely with cross-functional partners to conceptualize and develop innovative, on-brand design solutions for display units, in-store expressions, event displays,
and marketing materials. Designed and updated artwork for gondolas at Sephora.
Designed supporting marketing pieces including desk drops, packaging, GWP hard goods,
and education sheets.
Managed the production process with outside vendors; this included press checks, sample approval, ordering, and ensuring deliverables met quality expectations.
Developed and owned the wholesale graphics workflow process maintaining strong cross-functional collaboration and ensuring maximum project efficiency.
Senior Visual Merchandising Designer: Beauty (Contract)
Macy’s
September 2017-February 2019
Retrieved vendor artwork, applied to Macy’s templates, and suggested refinements as needed. Created (via sketchup) and delivered artwork thumbnail approval documents to Graphics Design Coordinator. Uploaded approved vendor artwork to print companies via FTP sites as well as reviewed all pdf proofs and samples. Managed and organized project assets and digital files. Liased with Beauty vendors and internal partners on an on-going basis. Attended weekly creative/production meetings with internal teams to maintain timelines
and accountability for all graphics and deliverables.
Graphic Designer
The Coca-Cola Company, Irvine, CA
September 2017–February 2019
Designed visual merchandising and supporting marketing materials including branding guides, POS, in store displays, exhibit design, vehicle wraps, sell sheets, packaging, event merchandise, power points, and any other ad hoc marketing requests.
Managed the production process with outside vendors; this included press checks,
sample approval, ordering, and ensuring deliverables met company quality expectations.Maintained product render catalog. Worked with agencies to obtain accurate
product renders, maintained accurate UPC catalog, and uploaded product renders
to the online database.
Graphic Designer and Ecommerce Manager
The Social Life, Los Angeles, CA
September 2015–September 2017
Designed new apparel and retail products including clothing, accessories, and home goods. Edited photos and product mocks according to client and management specifications.
Performed maintenance of the online product gallery, and made sure
all product images were current, up to date, and up to company standard.Managed two affiliate marketing programs that generated over
$200,000/year in revenues.
Global Visual Merchandising and Events
Graphic Designer – Too Faced Cosmetics
Estée Lauder Companies, Irvine, CA
February 2019–June 2023
Designed and executed graphic strategies for visual merchandising, digital, and event marketing collateral. Collaborated closely with cross-functional partners to conceptualize and develop innovative, on-brand design solutions for display units, in-store expressions, event displays, and marketing materials. Designed and updated artwork for gondolas at the freestanding stores and retailers including but not limited to Sephora, Ulta, Nordstrom’s, Macy’s, and JcPenny. Designed supporting marketing pieces including newsletters, sell sheets, influencer mailers, postcards, PowerPoint Presentations, and more.
Concepted and executed graphic design solutions for site and global activations.
Created, implemented, and trained department on the CC library program which
increased department productivity during Covid.